WHAT I LEARNED FROM MY BIGGEST MEDIA MISTAKE

  • Title Image: My Media Mistake, Mary with microphone

A podcast host recently told me he wanted to cancel our interview. On air. Yikes, right? I was completely taken by surprise. I thought my stuff was strong and super relevant. But he taught me something invaluable during that chat. I learned that I had made a big mistake, which I think many of you should know about.  Here’s what I learned from that conversation. 

Let me back up. I’ll start at the beginning. I do multiple interviews each week, and most of them are brilliant. Recently, I booked an Image: Mary with microphone, recording mediainterview with this amazing podcast host. He seemed like a knowledgeable host and I was so excited to talk to him. We really connected during our pre-recording chat. Because of that, it caught me off guard when he told me he had second thoughts about doing the interview. During the interview, he told me he had almost backed out of recording with me. I was absolutely shocked.

Of course, I had to ask him why. I had to know what I did wrong and how I could fix it. We meshed so well just now – so why had he almost backed out? He told me he wasn’t interested in my story. He read my bio, glanced at my website, and wanted to cancel our talk. Based on those sources, he told me that my story didn’t pull him in. He thought I was a wishy-washy life coach who had nothing new to say. I had no idea that I came across like that. Disclaimer: I’m not a life coach. I’m a businesswoman.

When we actually began to talk, he was so excited about what I had to say. The interview actually ended up going incredibly well! He thought my story was incredible and couldn’t wait to share it. Then what had I done wrong? 

After talking to this host and reevaluating my bio, media sheet, website, and other materials, I realized something. My bio and media materials had no information about my business or my story. I thought that was right. I thought my story wasn’t that interesting, but the truth is that it’s the most exciting thing about me. And it’s the most exciting thing about you too, because no one has the exact same story as you. I thought that I needed to focus on the positive. I thought leaving out parts of my story would help. Needless to say, it didn’t. 

This awkward realization was actually a blessing. I realized that my philosophy of only telling stories that serve me was flawed. I had only been seeing one side of those tragic stories. But now, I realized that even stories without happy endings can show triumph. I realized that hiding certain parts of my story meant hiding meTo truly tell my story and showcase myself as a person, I have to own my growth and my stories. I have to show why I even have this message in the first place.

Image: Mary working on her storySo how can I move forward with this information?

What do I do with it? (And why am I telling you this story?)

First, I want to ask you to pardon the dust as I work out the kinks to fix this problem. I’m overhauling my website and media materials. 

Second, I want to let you know that if you have a tragic story in your past, you can own it and share how it has helped you grow. Be vulnerable and expose those less-polished parts of yourself, because those are the most captivating. Telling a new story means focus on your growth, but don’t forget about all the less glittery details. Understand that those mistakes and regrets have a purpose. They’ve shaped you. I created a worksheet to help you with this (yes, I’m filling it out, too.) I’m including my story. And I’m owning it. 

Now I want to hear your story.

When you’ve filled out the worksheet, take a picture or type it out and share in the Fearless Ambition Facebook group. Share it far and wide, because that’s your power. Don’t be afraid to be vulnerable or personal. Own it.

2018-02-14T09:50:15+00:00

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